Verdura Launches Fall/Holiday 2022 Campaign

We could think of no better reflection of modern timelessness than the woman gracing our new campaign.

She channels California casual in her own way, like a modern-day Slim Keith or Greta Garbo. Verdura was known for designs that reflected the unique attributes of his collectors. Bold and unpretentious, they broadcast the indelible style of these image makers, past and present.

  • Thirty buck Bracelet diamond and gold

    "Thirty Buck" Bracelet

    Verdura loved the bold design and Native American iconography of Theodore Roosevelt’s “Indian Head” coins. Set with six $5 gold coins dating back to the early 20th century, the “Thirty Buck” Bracelet represents Verdura’s whimsical tribute to his adopted country.

  • Verdura Oval Link Bracelet in Gold

    Oval Link Bracelet

    Growing up in Sicily, Verdura spent his summers at the beach, watching fishermen haul their catches in from the water and mend their nets on the shore. His preoccupation with rope-work grew with age, becoming a prominent feature of his jewelry designs.

  • verdura curb-link bracelet in gold

    Curb-Link Bracelet

    After debuting her own Curb-Link Bracelet and Watch in publicity stills for her final film in 1941, Greta Garbo was rarely seen without the signature gold links on each wrist. Today, modern style icons have adopted the classic link as a staple in their own wardrobes, layering them on a single wrist or wearing them in pairs as Garbo did.